Author: This Is Your Brain producer
Extreme athlete Wim Hof has set records for immersion in icy water, and he recommends it for physical and mental health. Find out why his wife’s suicide drove Hof to master controlled hyperventilation — in breathtaking cold — to become happy, strong, and healthy. (Everything else, he’ll tell you, is BS.) Surprisingly, heart and brain science just may support the Wim Hof Method. Plus… contrasting Ice with Fire. Plus…contrasting Ice and Fire with a firewalking story courtesy of Jim Metzner of “Pulse of the Planet” Phil Stieg: Hello and welcome to Wim Hof, or better known as The Iceman. Clearly…
With each of us receiving more than 30,000 messages a day – everything from news headlines to print, TV, radio, and online advertising – how do today’s marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a “neuromarketer,” combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. T his week, Dr. Morin talks about the “emotional cocktail” that is our response to advertising messages, and why appeals to the rational brain don’t work. Hit the primal brain using these six…
Bonus clip from I’ve Got (Circadian Rhythm), with Dr. Emily Manoogian. Thank you for downloading this bonus clip from This Is Your Brain. In this excerpt Dr. Emily Manoogian discusses chronotypes (like if you are an early bird or a night owl), and how circadian rhythms change as we age, and tips to deal with jet lag. Phil Stieg: Does circadian rhythm change with age? Because they always say that older people don’t need as much sleep. So it’s a 24 hours cycle, but different how? Emily Manoogian: Yes. So your circadian rhythms do change with age and we can…
Your brain, your heart — in fact, every cell in your body — has its own clock telling you when to be alert and when to pack it in. Dr. Emily Manoogian, chronobiologist at the Salk Institute for Biological Studies explains how disrupting your circadian rhythms through shift work, long flights, eating at the wrong times, and even staying up too late on weekends can affect your health, mood, and emotional regulation. Plus how circadian rhythms affect all animals, not just humans. Phil Stieg: Hello, I’d like to welcome Emily Manoogian, a clinical researcher at the Salk Institute for Biological…
Are we all living in an illusion, and can two people see the same thing differently? How exactly do magicians trick or hack our brains? Dr. Luis M Martínez, director of the Virtual Mind Laboratory at the Spanish National Research Council, joins us to share the latest findings in neuroscience to explain how magic deceives us and amazes us. He shows us how illusionists skillfully “hack” our brains to alter our perceptions and expectations of things and, like a good joke, deliver a surprise at the end. Phil Stieg: Hello, I’d like to welcome Dr. Luis Martinez, a neuroscientist at…
The human brain did not evolve to read — but reading makes us more fully human as it opens up new worlds of understanding and empathy. Today, as we read so much by “skimming” on phones and tablets, we’re missing out on the sophisticated thought processes that deep reading provides. Dr. Maryanne Wolf, Director of the Center for Dyslexia, Diverse Learners, and Social Justice at UCLA, and the author of several books on literacy, joins us this week to discuss how reading in a digital era affects our critical thinking and leaves us vulnerable to misinformation. Plus…is dyslexia actually a…